Wednesday, 3 November 2010

primary research for newspaper

questionnaires and results  for Student paper

 
Questionnaire and results for advert designs.
1.     Would you rather pay for a magazine and it be advert free or get it for free it to have adverts in to boost revenue?
Adverts                                   free

2.     What colour scheme would be suitable for young women and men ? ___________________________________________________________________________________________________________________________________________________________________

3.     What Pages in conventional paper do you like to read?
News                                  entertainment                               tv listings                                     fashion                   
Interviews                       other

4.     What additional pages would you like to be in a paper aimed at young adults 16-25 year ols? ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

5.     Do you normally read tabloid or broadsheet papers?
Tabloid                                              broadsheet

6.     What paper, if any do you currently read? ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

7.     Are you more likely to be interested in local news or international?
local                                   international

8.      What name for a young person’s newspaper do you prefer?
Pinnacle                         the point                     stu-news                           report2you

9.     How many images would you like to see on one page of a paper?
1-2                        2-3                                        3-4                               5+

10.  When looking through a paper what news articles do you normally stop to read ?
Politics                         celebrities                          current affairs                             fashion                           
othercomments_______________________________________________________________________________________________________________________________________________________________________________________________________________
Tick as applicable
Newspapers
1.       When looking through a paper what aspects of adverts catch your eye?
Bold fonts                      bold colours                         pictures                           companies 
The product itself                                    other_______________________________________________











































2.       What products do you like to see advertised in newspapers?
Food/dink                       clubs                           competitions                                holidays
Technology                    film/tv                        other___________________________________________































3.
       Do you take notice of adverts in newspapers?
Yes                                   no

































4.       On average how many adverts would you expect to see on one page of a newspaper
None                        1-2                          3-4                        4+
















5.
       Other comments 

  •     when looking through a newspaper/ magazine adverts normally catch my eye unlike when i watch the TV as I just change the channel.
  •      most adverts in papers are aimed at older people, in your newspaper you should have adverts that would attract young people- (clubs, holiday and competitions)
  •      adverts should be bright and colorful but at the same time not so busy that you don't know where to look  
  •       pictures help us relate to the product i think these are the most important thing on an advert.
 

I carried out another brainstorming focus group with 16-25 year olds about adverts that should be included in my main and ancillary products:
I found that they should be about
Clothes, shops, holidays, competitions, tuition, food/drink, clubbing college.
There should be
3-5 on a page
To get people to take notice of them they should include
Large fonts, colour, images, bold fonts and finally be advertising products that young people would by after all that is who the paper, website and poster is aimed at.

For my research I carried out several brain storming sessions with small focus groups of 16-21 year olds so I could get some primary information of the things they believed would make an effective product.
The first was a brainstorming session of what springs to mind when the word youth is used, they each said some interesting things that i can bare in mind when creating both my main product and ancillary ones.
They gave me ideas on
Colours- should be bright
Fonts-should be bold
Articles- should be about things that interest and effect young people- e.g clubbing, rise in tuition fees.
Price- should be free
Free give away’s- vouchers, cinema tickets
Competitions
Life- news that matter to them!!!

Tuesday, 2 November 2010

reserch into existing newspapers

There are several types of newspaper...

type
qualities

national
These will cover news across the whole country together with international news that is common knowledge.
The daily mail
The mail
The mirror
regional
These tend to contain a small amount of international news as well as a large quantity of national news, that will directly interest and effect  the readers in a specific part of the country


local
Will mainly focus on news in the local area. Will be made by local people, about local people and for local people. Tend to be about topics in small towns villages and cities
The evening echo
The Romford recorder

tabloid
These cover a balance of international and national new, may be more formal and have story on celebrity scandals and personal stories.
News of the world
The daily mirror
The sun
broadsheet
This is the largest of all the newspapers, will cover all national and international news. They are normally formal and informative.
The times
The telegraph
The guardian





1. Box out: a small part of the page shaded a different colour
2. by line: name of the reporter
3. Caption: text, often under the picture explaining it
4. Strap line: this is an introductory headline below the headline; in this case it is above
 5. Tag/lure: a word or phrase used to engage a reader’s interest in a story by categorising it e.g. ‘Exclusive’, ‘Sensational’.
6. Mast head
7. Crosshead – this is a subheading that appears in the body of the text and is centred above the column of text. If it is se to one side then it is called a side-head.
8. Kicker: the story used to stand out from the page using different font colour, size or type face. Second lead: this is usually only a picture and headline, it gives a sneak preview of a story that you might find inside the paper
9. Head line: the title of the main article
10: pugs: normally situated in the left and right corner, gives the magazine identity, possibly a logo or price
11. Lead story/ splash: the main story on the front page almost always accompanied with a picture

 fonts


When making a newspaper the font chosen is key to the eye of the reader, depending on the type of newspaper the fonts will be one of two, these being , serif or san serif.                                                        The type face in a board sheet will tend to be serif, these fonts tend to be more formal then san serif fonts. When looking at this the reader get a instant idea of the newspaper being informative and formal just because of the font, it looks very professional and business like, which matches the stereotypical reader of a broad sheet, a hardworking business man who i possibly upper class who want to read about global issues not just the most recent celebrity gossip. On the other hand san serif font are uses in tabloids as they are bold, and can be made different colors thee for making it stand out and eye catching. A reader of a tabloid may not be as interested in current affairs and may just want to know about national news and then read about something more light heart which they can relate to. These reader tend t to be working class..

This mast head is for a local, daily tabloid newspaper. It is very simple which make it memorable. It is a bold san serif font which stands out especially as it is bright red and because it is on a white background. In a slightly smaller typeface in black it says the local area that the newspaper is written about. The reader would expect local news about south Wales and may be the resident of the area.

The time’s is a daily national broad sheet. It uses the serif font time’s new roman which make it very professional looking, and formal. The font does not stand out it a common and probably most recognizable font that we use every day. It is very simple and has no colour. The logo is very complex and is the recognizable emblem of the lion and unicorn, this shows it is a national newspaper using a national emblem.


The guardian is a well established national broad sheet news paper, it reader may be a city worker who want to read about current and factual affairs that are not only taking place in the united kingdom but in other countries. The mast head is very simple but goes against normal conventions as it uses both serif and san serif fonts. The color scheme is very simple there are no bright colored fonts, likewise there is not one box out, this indicate that the reader needs no persuasion to read the article,  they are purely reading it because they have an interest in the story. The headline its self is written in a san serif font which makes it bold and clear to the reader what the article is about. The crossheads are again slightly bolder and have red bullet point next to them; this is to allow the reader to pick out key information in the article to see if they are interested. The main image links well to the story and is the only item of color on the page. There is a lot more text on the front, this shows it is a formal article which will be very informative and would be only appropriate for people truly interested in the topic. There are two secondary lead story which have no images to back them up the reader simply relies on the text.

The sun on the other hand is an example of a national tabloid paper. the mast head is written in bold san serif font which is very recognizable and eye catching. A reader of the sun would be stereotypically working-class low to medium income so the chances are they do not want to be reading about political or economic problem other countries are facing so features are written about real people, which allows them to relate to it and want to by the newspaper. Other topics that are widely written about in tabloid newspapers are celebrities, in this example there is a large picture of David Beckham. The fact that it is next to the mast head mean that it will be looked at first, in doing so grabbing the reader attention and then making them want to buy the newspaper to read more about the story. The lead story is written in large bold typeface which is made to stand out as it is white and is written on a black box out. it also says world exclusive which leads the reader to believe that they cannot read about buy the newspaper. There is also a stand first written about the main story which will engage the reader and again make them want to buy the newspaper. There is also a side bar with secondary stories in both with pictures which give the reader a glimpse of what is actually in the newspaper. Compared to the times this newspaper has a lot less text and a lot more images this is so it does not put the reader off as they feel they have to read masses of information. The pugs are also written in a write typeface on a red background which allows the reader to see key information such as the price which is 35p and therefore very appealing and the date of publication. There are also a lot more colors used in this tabloid which will attract the attention of people thinking of buying it.

Research into layouts for front page







The headline and mast head are written in a large, bold typeface
Uses contrasting colours (black and white to make information stand out)
Box outs are used to make information stick out 
The crossheading is underlined making I stand out
The word free has been put in a bright red box out to make it stand out
There is a large, colour picture that takes up about one third of the page.
There is a feature at the bottom of the page (national lottery numbers) the paper has a human interest
There is a caption in bold typeface below the image to give the reader a clear understanding of what the picture is relating to
The feature is written in six different bright colours- the reader would be drawn to this.
The  lead story itself does not consist of that much writing . Ad four columns  of (on average) ten lines



Mainly black and white font, colour is injected with the blue image and the box out
The image is in the centre of the page making it the focal point and capturing the eye of the reader
Even though the image is large there are only two other which are very small the majority of the page is the written article.
The left hand column consist of teaser paragraphs of the storeys that will be in the paper- these will make the reader want to carry on reading.
The mast head is written in a large san serif font which makes it stand out
the majority of the text is black on a white background which gives it a professional and formal image.
There is a engraved box out at the bottom of the page which makes the refer eyes drawn to this.

 
     •The picture relating to the lead story takes up the majority of the page.
      •The headline is written in a large serif font that is outline in a contrasting colour to make it stand out on top of the image
      •The headline uses colloquial language (profanities) to grab the attention of the reader.
      •Key information relating to the lead story is written in bullet points and been underlined so the reader can get the key facts with just a glance
      •The mast head is recognisable
      •There is a cut out and box out next to the mast head-featuring a human interest story.
      •There is only a small paragraph introducing the lead story in a white box out to make it stand out.
 
The picture linking to the lead story takes up a substantial amount of space on the page.
Features are written in colourful typeface- implying that readers may be more interested in human interest stories rather than the news
The human interest stories mainly involve money the use of bold fonts “save £5.20” and “30p” imply that the reader are drawn in by low costs.
Football scores are written below the mast head meaning they are one of the first things the reader will see- this could interest the typical reader of the sun.
There is a side bar of secondary stories that introduce the reader to important stories that will be in the paper.
The lead story mainly consist of images a bold mast head, strap line .
There is a small paragraph relating the lead story the first three lines of this are in a bolder font this could be a stand first introducing the reader to the story.

This page is very busy it has a lot of text as well as images
The lead story has a large amount of text yet has no images
The secondary simply has a large image and a caption to catch the attention of the reader.
As well as this there is a minor story which has text as well as images- equal amounts.
Also there is cut out images along the edges of the page showing the reader the stories that will be in the paper. Bright fonts are used so the names of the article and feature can be seen and catch the attention of the reader.
There is an advert at the bottom of the page, an image of a beach is used to draw in the reader to take a close look at what the advert is advertising.
Above the mast head there are several larger cut-outs showing the reader what is in this issue of the paper paired with large bold colourful fonts to attract the attention of the audience.
     
•   There is a human interest feature at the top of the page which stands out as it is in a box out and has images to support it.
   •The left had column consists of teaser paragraphs
   •The two columns on the right are dedicated to a sport related image which is the secondary lead story. It consists of a mast head in a larger black font and a stand first to engage the audience.
    •The lead story had no images but it does take up the most room on the page. The mast head is in the centre and is bold to draw in the reader and had a factual article attached to it
   •Colours are used to highlight some article and feature names that will be in the paper but these are written in a small font.