research into existing posters

primary research into poster design

•The third focus group with a different group of 16-25 year olds was a session about the design of the poster

•I found that is should be

•Bold

•Clear as it is only seen for a couple of seconds

•Colourful

•Simple

•Recognisable-same logo as paper

•Flowing

•Mix new with traditional

•Should not be crowded or have to much information.

secondary research into poster design

•    •Very simple, lots of blank space so things stand alone making them stand out.

      •Bright fonts stand out on the white background, these bright colours will catch people eyes.

      •Includes the simple yet recognisable logo of the guardian

      •The poster clearly show that the paper separates “FACT” and “OPINUION” in the way these words are repeated and how they have been placed separately on the page.

     •A small paragraph backs this up “opinions are not facts.”

 

•This poster, again, is simple. Newspaper clipping are used in the background which links it instantly with a newspaper

•Key words and headline are written in a bold white font, “missing” and “ this is war”

• the white contrasts with the use of the brown making the words stand out.

•Key headlines related to news are used, being mainly declaratives which grab the readers attention.

 

•This poster is a cut out of a masculine hand holding a rolled up newspaper. This is an image that connotes a working class feel which matches the typical reader of the sun

•The paper has a the suns logo on it which is very recognisable and stands out as it is bold white font on a red background

•The cut out of the image stands out as it is on a white background with just a shadow which gives it a life like feel.

•Simple blue background

•Large striking image that stands out. It merges a newspaper and a businessman making it clear what the poster is advertising

•The name of the paper is written in a larger bold font. The white stands out on the blue background

•“men on their toes read” implying that the newspaper is aimed at businessmen, this could be seen as sexist today as you can get business women as well.

 

•Plain off white coloured back ground makes any text or image stand out once it is placed on it.

•The image is extremely colourful and would capture the eye of someone even from a distance.

•The white bold font stands out on the brightly colour pattern

•Slightly less important information is written in the bottom right hand corner. The black font still allows it to stand out on the white background.

analysis

 

The majority of poster I have seen in my research use

•A simple un hectic layout

•Colours that stand out on one another

•Larger font for more important information

•Bright colours

•A lack of complicated or busy images

•Bold fonts

•Plain backgrounds

•Only have key information.

•Many of these things were suggested when brainstorming with the small focus group. Because of this i feel my poster will follow alot of these code and conventions as it is clearly what makes an effective poster!!!!

 

•Its not just modern day posters that aim to be simple and clear. A poster taken from the times newspaper from “Tuesday 26th September 1929” has a simple background with large black font on it which would catch the eye of anyone passing by.

•The times “times new roman san serif font is recognisable to the newspaper

•The headline is written in the largest font

•The times name is written in the same colour as the background but it still stands out as in-between these two layers there is a black layer which make the name of the paper look like it has been created with a stencil, this makes it stand out from the rest of the poster.

I drew out some basic layouts for my poster that only included a small amount of font and some images as i wanted the poster to be simple and clear with not alot of crouded information as this is what both my primary and seconday research suggested.

primary research into websites

Questionnaire and results for advert designs.

Tick as applicable

websites

1.       When looking at a website what aspects of adverts catch your eye?

Bold fonts                      bold colours                         pictures                           companies 

The product itself                                    other_______________________________________________

2.       What  do you like to see advertised ?

Food/dink                       clubs                           competitions                                holidays                    film/tv                        other___________________________________________

3.       Do you take notice of adverts in newspapers?

Yes                                   no

4.       On average how many adverts would you expect to see on one webpage?

None                        1-2                          3-4                        4+

5.       Other comments 

research into existing websites

Home page

   . http://www.techmedia.biz/tech/partsWeb.cfm

     1- site ID the company logo, tells the audience what is

      2- banner add, normally a graphic or animated advert that endorses a product.

      3-shopping cart

      4-navigation section, normally about the company. Helps people find their way around the site.

     5-main or tier navigation, the persistent navigation throughout the site stays the same on each page.

6- search bar, helps people navigate the site- they are advised when the site has 20 or more pages

7-sub section or tier two navigation for a particular part of the site

8-local navigation

9- page name, tells the user hat page they are on

10-contents area, the main contents of the site

11- footer, may contain a disclaimer or contact details or links back to the min section.

 Web pages are like any other document and are made up of five essential parts: images, headlines, body content, navigation, and credits. Most Web pages contain at least three of these elements and many contain all five.

Images

•Images are a visual element of almost every Web page. They draw the eye and help direct readers to specific parts of the page. In fact, most high quality Web pages have several high quality images to both decorate and inform the page.

Headlines

•After images, headlines or titles are the next most prominent element on most Web pages. Most Web designers use some form of typography to create headlines that are larger and more prominent than the surrounding text.

Body Content

•Body content is the text that makes up the majority of your Web page. Content is why people come to your Web page and the layout of that content can help them read it more effectively. Using items like paragraphs and page widths can make a Web page easier to read, while elements like lists and links make the text easier to skim. All of these parts fit together to create page content that your readers will comprehend and enjoy.

Navigation

•Most Web pages are not stand-alone pages, they are part of a larger structure - the website. So navigation plays a crucial role for most Web pages to keep customers on the site and reading other pages. But Web pages can also have internal navigation, especially long pages with lots of content. Navigation helps your readers stay oriented and make it possible for them to find their way around the page and the site as a whole.

Credits

Credits on a Web page are the informational elements of a page that aren't content or navigation, but provide details about the page. They include things like: the publication date, copyright information, privacy policy links, and other information about the designers, writers, or owners of the Web page. Most Web pages include this information at the bottom, but you can also include it in a sidebar, or even at the top if it fits with your design

www.thenationalstudent.com

 

this webpage is a homepage for a student newspaper.

• The bright colour of pink is used high connotes youth as it is a bright colour

•As well as this silver is used to make the webpage look sleek

•Instead of square box outs slightly curved ones are used to make it look less formal

•The main or tier navigation section is in the conventional place along the top of the page, this is where most users would expect to find it making the site easy to navigation

•The secondary navigation section run vertically on down the left hand side of the page this is less conventional as it would normally be just below the main one.

•Toward the top there is a section where users can log into the website, this would appeal to young people as it is similar to social networking sites such as Facebook, twitter and MySpace.

•The date it written in the top right hand corner

•The font is serif and is relatively simple but it stands out as on the white background the text is written in black and when the background is purple white is used.

•The navigation bars let the users know what other pages are included in the website, these include news, fashion, sport and entertainment. In the questionnaire I carried out these were all pages that the target audience said they would like to see on the website.
www.studentnewspaper.org

•This WebPages main navigation bar also includes pages that would be of interest to young people such as film and music

•It has large images this is key to catching the eye of the  user.

The site ID is in the top left hand corner in a larger typeface so the user instantly know what site they are visiting

•Has a search bar for easy navigation of the site

•The simple white background makes the red text stand out and catch the eye of the person visiting the site

•Important and featured information is written in a later typeface so it sand out as the user may have come after seeing the story in the paper and is wanting more information of the matter

•Unconventionally at the top of the page above the ID and main navigation there is an mp3 player and link saying “hot news” this is an interesting way of appealing to a younger market.
www.studenttimes.org

 

•The site ID is written in a large typeface at the top left corner of the page. It uses serif and san serif font which is unconventional as it is normally one or the other as one connotes  formality and the other informality this web page could possible be in the middle.

•Again, a simple white background is used  which makes the bright text on top stand out

•There are two images that take up the majority of the top half of the page, these stand out and would catch the eye of the user

•The main navigation section includes links to entertainment and sports pages.... These are all things students would be interested in

•There is a search bar and date in the top right corner which are useful things that the user may expect to see on the home page

•There are adverts down the right hand side.

•Red and grey box outs are used to highlight key information to the images
www.thesun.co.uk/sol/homepage

•A recognisable logo is placed in the top left to give the site an identity.

•Interestingly there are no navigation section running across the top of the page instead they are down the right hand side of the webpage.

•A search box is in the top right hand corner for easy navigation of the site

•A variety of images that relate to stories are used

•There is clearly a main story on the webpage as it has the largest image and typeface for the headline. This would possibly be the same lead story on the newspaper front page.

•Adverts are used on this homepage which are aimed at the audience of the site- in this case the adverts are for food shopping which would interest middle class men and women who typically read the sun

•Box outs are once again used to make certain stories and information stand out on the page. Unlike the student papers the main body
www.thestar.co.uk

 

•The newspapers logo is written in the top left of the page to give it an ID

•The image to text ratio is about half and half, for every image there is a small paragraph  explaining it

•There is only four links on the main navigation bar making it look like a simple website

•Despite this there is still a search bar for easy navigation

•Mainly black and white texts are uses the colour is injected by the pictures

•There is a large advert that takes up one third of the page

There is a log in section, showing that the user can log into the website and possible receive even more information
www.thetimes.co.uk/tto/news

•This website homepage mirrors an article from the newspaper it is made for as the main body of text is written in five slim columns making it look formal and structured

•The logo is in the centre of the webpage at the top which is unconventional as it is normally seen on the left.

•A san serif font is used which adds to the formality

•There is a lot of text on this page with some images that relate to the them.

•The main article has the largest image and the typography of the font has changed as it is bigger.

•The majority of the page is in black and white which relates to the idea of a traditional paper. The colour is added through the images and the box outs used toward the bottom of the page

www.metro.co.uk/home

The metro newspaper uses a lot of colour to crab the eye of the user

A large percentage of the page is advertising as it is a free newspaper adverts is where they get there revenue from

Lots of large images are used to draw in the reader eye.

There is not to much text, just the key details about the articles to find out more the user has to to click on the links in  the navigation sections.

second page

•making the second page I have a good idea of the sort of page it would be as through research for my newspaper pages, poster and home page I have come to understand my target audience.

•When researching I found that not many newspaper website had pages on entertainment as it was not relevant to the audience. They had pages on life and and showbiz which have a human interest angle but I decide to focus in on this and put it on one page- entertainment

• As my paper is for young people I felt this was a page that captured the audience this is clearly shown through the fact that the student newspaper/ magazine websites had  entertainment pages clearly showing that this is what young people are interested in

when looking for Entertainment pages on existing newspaper websites I did not find any- they were entitled Arts and ents, lifestyle, life and showbiz.In my website I wanted to include all these different aspects and design my second page around this. By calling it Entertainment I was able to put together all of these features into one place meaning it was easy to navigate.I am going to put the entertainment page as my second page as in my primary audience research i found that these aspects were the things that young people are interested in.